Sabu
Anchuparayil
Founder · Marketer · Brand Strategist
Building companies that solve real problems at scale — across retail technology, B2B SaaS, and AI-powered marketing intelligence. Co-Founder of Grozeo & Seeglob. Creator of Sabuji — the intelligent Growth OS for modern brands.
Twenty years.
Still building.
What started in the lanes of South Kerala now operates across the GCC, UK, and India — and expands to all 4 continents.
A career built from the ground up — door to door, territory by territory — learning that business is fundamentally about people and trust.
From building agent networks at Western Union across South Kerala, to rising through Transcorp from State Head to Key Accounts Manager, to leading marketing for a pan-India travel platform — every chapter prepared the next.
In 2018, founded Seeglob — now serving 2,300+ B2B clients across India and the GCC. In 2022, co-founded Grozeo in London. In 2024, sealed a partnership with Uber Direct.
Now from Dubai, launching Sabuji and leading House of Spells into New York and Malaysia as Global CMO.
2026 — Present
Founder · Sabuji, Dubai
AI Growth OS. 8 native languages. 10K subscriber target in 6 months.
2025
Global CMO · House of Spells UK
New York launch and upcoming Malaysia outlet.
2022
Co-Founder & CMO · Grozeo, London
Neo-retail SaaS. Uber Direct partnership.
2018
Founder & Director · Seeglob
2,300+ B2B clients. 6 products. Dubai & India.
2014
CMO · TravelJango India
Pan-India travel platform marketing.
2011 — 2014
Key Accounts Manager, South India · Transcorp
Western Union division. Promoted from State Head.
2010 — 2011
State Head, Money Transfer · Transcorp
Rapid promotion for performance.
2007 — 2008
Customer Service Officer · Reliance General Insurance
Insurance sales and agent network, Trivandrum.
2008 — 2010
Territory Specialist · Western Union, South Kerala
Built the South Kerala agent network from scratch.
4 ventures. One direction.
Technology that levels the playing field for businesses in high-growth markets.
AI · SaaS · Growth Intelligence
Sabuji
The intelligent Growth OS for modern brands. Reads the digital pulse of your market and turns that intelligence into strategy, content, and growth. Built natively in 8 languages.
Retail · Gifting · Global Expansion
House of Spells
Beloved UK giftware brand expanding globally. Leading entry into New York and an upcoming outlet in Malaysia.
B2B SaaS · Enterprise Software
Seeglob
6 enterprise software products across HR, hospitality, real estate and tourism in India and the GCC.
Neo-Retail · E-commerce · SaaS
Grozeo
Empowering neighbourhood retailers to compete digitally. Partnered with Uber Direct for same-day delivery.
What I am building this year.
Launching Sabuji
Going live April 14th, 2026. Building toward 10,000 subscribers in 6 months across the Middle East and South Asia.
Expanding House of Spells
Acting as Global CMO — managing the UK brand into New York and an upcoming outlet in Malaysia.
Open to joining hands
Ready to associate with people who share a belief in technology as a force for growth across commerce, AI, and emerging markets.